A full brand world experience,
with Tchai Tchi at the heart of it.
At EuroShop 2026, we show that Tchi is not just an energy. It’s something you can experience. Just as we translate brands into experiences. We translated our own Tchi into something real.
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We’ve turned out Tchi energy into a taste, a fragrance, a space with interaction and data. A full brand world. The Tchai Tchi juice you see could be any product. What matters is the experience around it.
‘It’s not just about what we make
but about what it sparks.’
Every step of the journey is measured anonymously. From pass-by to interaction to product choice. In the end, we don’t just know how many people visited our stand, but exactly how many engaged and what they preferred. Through a live dashboard, we can show you all the data. This is how we turn in-store interaction into measurable growth.
‘Our Tchi flows through everything we do.’
Tchai has its roots in China, where Qi is a fundamental concept in philosophical tradition. Tchi is the fusion of Tchai and Qi. It represents our own energetic life force. It flows through our teams, our processes, and every detail we touch, shaping the impact we design.
