For Craft Sportswear, Tchai realised a new showroom within the brand’s newly built warehouse and office. The space offers retailers a clear, functional environment to explore the collections and experience how Craft, Tenson and Auclair strengthen their assortment.
Craft’s performance-driven DNA needed to be expressed in a physical showroom that informs, inspires and supports wholesale conversations, while fitting seamlessly within a new building.
Based on the design by Here We Are architects, Tchai delivered the full build-out of the showroom. Focus was placed on precision, material quality and detailing to ensure a clear translation from concept to space.
A 15-meter-wide photo wall sets the tone, supported by custom-built walls with integrated felt panels, plinth boxes and printed sport textures. Product displays, podiums and functional furniture present the collections with clarity and impact, reinforcing Craft’s performance identity.
• New showroom realised within Craft’s warehouse and office
• Clear presentation of Craft, Tenson and Auclair collections
• Purpose-built environment for wholesale meetings and storytelling
• High-quality execution aligned with brand ambition
This showroom shows how spatial design can strengthen wholesale relationships. By translating performance into space, Tchai created an environment where design, product and ambition come together.
Credits: Here We Are Architects